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BEHIND THE SCENES // The story behind the logo

Posted on 26 May 2016


The saying goes "a picture is worth a thousand words", and I believe this includes logos. When I was thinking about the branding, I knew it needed to feel sophisticated and feminine but also incorporate a little of my personality. I always feel relaxed and inspired when I can see the horizon. It could be country, coastal or city but I love the sense of freedom I feel.



Representing the circle of life, femininity, calm, elegance, peace and the future, this captured the mood perfectly.


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