BEHIND THE SCENES // The story behind the logo
Posted on 26 May 2016
The saying goes "a picture is worth a thousand words", and I believe this includes logos. When I was thinking about the branding, I knew it needed to feel sophisticated and feminine but also incorporate a little of my personality. I always feel relaxed and inspired when I can see the horizon. It could be country, coastal or city but I love the sense of freedom I feel.
Representing the circle of life, femininity, calm, elegance, peace and the future, this captured the mood perfectly.