Now taking bookings for April
20 years of working with leading retailers and starting my own label taught me a few things...
As a fashion designer, I had the privilege of creating product lines for some of the world’s most popular brands, like Ben Sherman, Blue Illusion, Bardot and Target.
Here’s a snapshot of what I achieved during my time with these amazing retailers:
I designed and managed hundreds of styles each season
Approved samples from proto to production
Collaborated with marketing departments to align on key product messages
Went on successful buying trips overseas
Identified product opportunities and scaled them to multi-million dollar categories
Implemented dozens of workflow improvements, like introducing new colour palette processes
Identified trends that saved businesses thousand of dollars and sped up lead times
Nurtured supportive relationships with stakeholders around the world in key locations, including China, Turkey, India and Thailand, to name a few
Negotiated costs with suppliers, and much, much more.
I did it all – and was so shocked with how unsustainable the industry has become. I even shut down my own label. Why? I wanted to use premium, beautiful fabrics and do small runs to limit capital investment, but I couldn’t scale that model without a huge injection of money. It didn’t feel right and I loved keeping things intimate by connecting with my customers at design markets (which were always successful for me).
It’s why I’m here – to challenge the status quo in fashion and make it more holistic in the way it works. I want you to feel empowered with the right knowledge so you can start or continue your sustainable business journey beyond our time working together.
Source base experience
I value...
Transparency
I share my knowledge freely and will always keep you in the loop with new trends, practices and ways of working.
Authenticity
Being yourself is one of the best ways to attract the right kind of people into your world. I do my best to stay grounded and down-to-earth.
Integrity
I try to always match what I say with what I do. Keeping to your word is important – especially in fashion and business.
Creativity
From how I work to what I make, creativity is one of the core values I live and breathe.
Courage
It’s risky to do something different, especially when it goes against the grain. I embrace courage everyday to step out of my comfort zone to find a better way.
Education
I believe in ‘teaching a person to fish’ so I’ll share what I know and anything new I learn with you, because that’s how we grow and improve.
It’s time to embrace circular fashion design
I strongly believe in cultivating a circular economy, which is a way of designing out pollution and waste from the fashion industry. Let’s keep products and materials in use for as long as we can – either reusing or recycling – so we can do better by our customers and the planet.
We currently live in a ‘take-make-waste’ system, but what I and many other fashion designers and brands are working towards in a circular economy model is to redefine growth completely to focus on all the positive benefits this model can offer society as a whole.
Work with me
Whether you need a template for your costings, or a freelance fashion designer to bring your ideas to life, or someone to coach you through the tough stuff – I’m here for you.
